Necessity and Effectiveness- Advertising!
Advertising and promotions are not deserving of questions like whether they are necessary or needed, because it is a real necessity in business. What is in question always though, is whether or not we are doing the activity effectively considering that we now have many alternatives and ways to do it in this internet age.
Written by: Sanoy Suerte, RME/ MBM; Http://www.linkedin.com/in/sannysuerte
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